B3 Now and Tenon Partner to Strengthen CRM on ServiceNow

B3 Now and Tenon Partner to Unify Marketing Automation and ServiceNow CRM

B3 Now, part of B3 Consulting Group and a certified ServiceNow partner in the Nordics, has entered into a new partnership with Tenon, a CRM partner offering a marketing automation solution built for enterprise growth.

As one of the first partners in Norway, B3 Now will actively bring Tenon’s offering to the market. Together, we help organizations unify customer data and workflows within ServiceNow – enabling the shift toward a fully integrated CRM platform.

Many organizations today struggle with fragmented data, siloed systems, and inconsistent governance, making it difficult to deliver seamless customer experiences. This partnership creates clear value for B3’s clients by connecting marketing, sales, and service in one platform – enabling better insights, more efficient processes, and more relevant customer interactions.

“ServiceNow creates enormous potential, but many organizations struggle to bring processes, data, and governance together into a cohesive whole. We’re very excited about this partnership with Tenon, which further strengthens our ability to help clients realize the full value of the platform now also through ServiceNow CRM and Marketing Automation by Tenon enabled by the right design, smart workflows, and continuous development,” says Stefan Saarnak, CEO at B3 Now."

B3 Now brings deep expertise in designing and implementing ServiceNow environments, while Tenon adds native marketing automation directly into the platform. Together, this enables a unified customer journey where all teams operate from the same data and stay aligned across the entire lifecycle.

“ServiceNow has built a powerful foundation for CRM, but marketing is often the missing piece needed to fully connect the customer journey,” said Ben Person, CEO of Tenon. “By bringing marketing automation natively into ServiceNow, we help organizations complete that connection so every team is working from the same data and every interaction builds on the last.”

Together, Tenon and B3 Now help organizations move beyond siloed implementations toward a more connected, lifecycle-driven approach to CRM on ServiceNow. Through this partnership, B3 Now and Tenon take a joint step toward turning ServiceNow into a true system of action for customer experience – from first interaction to long-term relationship.

Contact us to learn more about this partnership and how Tenon and B3 Now can support your marketing strategy and CRM goals.